As a local small business owner you probably understand that having an internet presence is important. You may even have an awesome website for your business.
This question is what are you doing with it?
Just some food for thought!
LAB Small Business Services online complimentary evaluation will reveal how past, current and future consumers view your business online.
Friday Basics today will close out our three part series on Marketing Local Business with “The Difference.”
Dinah Washington sung a song years ago called “What A Difference A Day Made.” It’s a romantic song, however, what I love about it is The Difference one action made.
In part one of this series the action to change The Path for marketing your small business on the internet. In part two taking the action to switch from being The Hunter to The Hunted in your marketing efforts will make The Difference in your marketing efforts.
The whole point of making the decision to take the action to switch the path to internet marketing and becoming the hunted by your customers and leads is to make The Difference…
The Difference can be the “sun and flowers where there use to be rain”.
Enjoy Dinah!
LAB Small Business Services online complimentary evaluation will reveal how past, current and future consumers view your business online.
In part one of this series “Marketing Local Business – The Path” we suggested what path you should choose for your small business to go to the next chapter of growth.
Today we will tackle identifying if your business is The Hunter or The Hunted in your marketing efforts. Let’s begin with The Hunter. According to Wikipedia “..is the practice of pursuing.” If your business is The Hunter your spending most of your marketing efforts (time and money) chasing down your prospects or leads using the traditional methods of building your bottom-line.
According to Brian Halligan, Hubspot, “… most small businesses still use outdated and inefficient marketing methods … – that people increasingly find intrusive.”
Chances are your business is following this method of marketing which we call Outbound Marketing or playing the role of The Hunter.
In today’s world if you’re The Hunter in your marketing efforts there is good news. It’s easier and more effective to evolve into the role of The Hunted.
The Hunted is what we call Inbound Marketing. It’s customers and prospects searching for your product or services. The traditional thought of becoming The Hunted can create an uncomfortable feeling, however, in this case The Hunted works diligently to be found. If you become The Hunted you place yourself where The Hunters can easily find your business using inbound marketing.
As an owner marketing using local internet search for your business the choice between the role of The Hunter or The Hunted will make all the difference in your bottom line.
Tomorrow in part three we will conclude with Marketing Local Business ~ The Difference.
LAB Small Business Services online complimentary evaluation will reveal how past, current and future consumers view your business online.
As a small local business owner you have probably from time to time used coupons or special discounts. If so, the following information will give you another option for marketing coupons to your local target market. If you are not mobile marketing it’s time to embrace it because your local consumers are ready.
As a small business owners offering a local service or product engaging customers online today is not an option any longer it’s a necessity. If you are not communicating with your customers online someone else will and that’s not good for your business.
This is great news for you, the small business owner, because it gives you a place to begin and my job is to help you build your online presence using this priceless information.
It’s time to get started…..
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For today’s small business owners, Internet marketing has become a necessity. Without using this method of promoting your products or services you are leaving money on the table and allowing many of your competitors to benefit from consumers located right in your own backyard.
In today’s market, if a consumer located in a 5-mile radius of your business cannot find your business or service when they search for it online then you are doing an injustice to your business and your local consumers. It makes no sense for small business owners to miss out servicing their local consumers because they have not listed or did not properly list their business online.
For example: If a local consumer types in veterinarian and the only listings that show are 7 to 10 miles away and there is a veterinarian within 2 miles of their home that is not listed. The consumer will contact the veterinarian outside of their neighborhood to get service when there is a choice of a veterinarian right in their own backyard.
I remember as a child, there was a neighborhood store where everyone that lived within a few blocks shopped. Not to mention it was the hot spot for candy. Everyone knew about this neighborhood store. There was also the neighborhood hardware store, doctor, dentist, etc. Today, as a small business owner, using the local search engines, you can build local visibility and credibility in your neighborhood.
Just like the neighborhood corner store, everyone in your local area should know your business and think of you when they are searching online for your product or service.
This is the definition of small business Internet marketing; building visibility and credibility online so local consumers can find and develop trust for your business.
Of course, there is a lot more to Internet marketing. There is a process and different ways to advertise your business on the Internet. However, the foundation for small business Internet marketing is building a strong visible and credible presence, which begins with search engine listings so your local consumers can find your business.
Internet marketing for small business owners is just like traditional forms of marketing except you are advertising online where consumers are searching for products or services
Google Maps & Local Search News Google Mobile News
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