Friday Basics – Marketing Local Business – The Difference

Friday Basics today will close out our three part series on Marketing Local Business  with “The Difference.”

Dinah Washington sung a song years ago called “What A Difference A Day Made.”  It’s a romantic song, however, what I love about it is The Difference one action made.

In part one of this series the action to change The Path for marketing your small business on the internet. In part two taking the action to switch from being The Hunter to The Hunted in your marketing efforts will make The Difference in your marketing efforts.

The whole point of making the decision to take the action to switch the path to internet marketing and becoming the hunted by your customers and leads is to make The Difference…

• in your visibility to your local market online
• in how you communicate with your customers
• in how you introduce your business and your product or service
• in improving your bottom-line

The Difference can be the “sun and flowers where there use to be rain”.

Enjoy Dinah!

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LAB Small Business Services online complimentary evaluation will reveal how past, current and future consumers view your business online.

Related articles

• Friday Basics – Managing Your Reputation Online (lorriebrown.wordpress.com)
• Marketing Local Business ~ The Path (lorriebrown.wordpress.com)
• Marketing Local Business ~ The Hunter or The Hunted? (lorriebrown.wordpress.com)

 

Friday Basics – Managing Your Reputation Online

Reputation management for local small businesses may not have been a big issue in the past, but, today the internet has drastically changed the rules. If you are a small business owner managing your reputation online is definitely something that cannot be ignored.

Online reputation management is simply a process of monitoring and addressing anything that is written about your business online. The actual “managing” of your reputation involves using strategic online techniques to promote positive and neutral content about your business.

Just about EVERYONE uses the Internet to research local businesses these days, but it doesn’t stop there. They are also using the Internet to voice their opinions about your products and services.

The growth of various avenues – such as forums, blogs, and social networking – has created an instant way for consumers to share their opinions about the businesses and services. While some people do provide “positive” feedback online, more and more people are using the Internet to voice “negative” feedback as well.

Therefore, as a local business owner it’s in your best interest to start monitoring what is being said about you online. It’s one thing to KNOW and do something about it… but it’s another thing to not even know what’s being said.

GET COMPLIMENTARY EVALUATION

LAB Small Business Services online complimentary evaluation will reveal how past, current and future consumers view your business online.