If you’re a local business owner that relies on business from the traditional forms of marketing then your bottom line is shrinking daily.
Take a look at the following statistics:
“70% of US household now use the Internet as an information source when shopping locally for products and services” (Kelsey Group)
31% of all business buyers turn to a Search Engine first when looking for a locally based product or service
Product Research and Comparison shopping happens online, but 67% of those purchases happen offline (Accenture)
90% of purchases are made within 50 miles of a person’s home (Kelsey)
Consider the following local search data: 43% of all searches on the Google network included a geographical identifier.
o 86% of those people followed up with a phone call
o 61% of those people ended up making a purchase offline
This is great news for small business owners and my job is to help you build your online presence using this information to build our business.
It’s time to get started…..
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