In this 3 part series we are going to discuss the basics in marketing your products and/or services. This series will share with you, the local small business owner, why the next chapter in your local business growth is internet marketing.
Let’s start with “The Path”. The old path once driven in acquiring new customers locally has changed and has become the road less traveled.
The old path is the traditional forms of marketing local business such as,
- directory advertising
- trade shows
- full and half print ads
- cold calling
This is the old path due to the high cost and it’s becoming less and less effective in producing leads compared to the new path called internet marketing,
- website
- mobile marketing
- social networking (facebook, twitter, etc)
- blogging
The new path, internet marketing, is less expensive and potential customers are seeking your business/service.
That’s two reasons (less expensive and customers seeking you) to consider switch from the traditional path or at least expanding to include marketing online.
Oh, there’s one more important reason to consider internet marketing it’s called visibility. Claiming your piece of your local online real estate. You want to be there when your local customers are looking for your products and services. Don’t disappointment them.
Tomorrow, in part two of Marketing Local Business find out if you are the “The Hunted or The Hunter”.
LAB Small Business Services online complimentary evaluation will reveal how past, current and future consumers view your business online.
LAB Small Business Services 