Reputation management for local small businesses may not have been a big issue in the past, but, today the internet has drastically changed the rules. If you are a small business owner managing your reputation online is definitely something that cannot be ignored.
Online reputation management is simply a process of monitoring and addressing anything that is written about your business online. The actual “managing” of your reputation involves using strategic online techniques to promote positive and neutral content about your business.
Just about EVERYONE uses the Internet to research local businesses these days, but it doesn’t stop there. They are also using the Internet to voice their opinions about your products and services.
The growth of various avenues – such as forums, blogs, and social networking – has created an instant way for consumers to share their opinions about the businesses and services. While some people do provide “positive” feedback online, more and more people are using the Internet to voice “negative” feedback as well.
Therefore, as a local business owner it’s in your best interest to start monitoring what is being said about you online. It’s one thing to KNOW and do something about it… but it’s another thing to not even know what’s being said.
LAB Small Business Services online complimentary evaluation will reveal how past, current and future consumers view your business online.
LAB Small Business Services 
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January 27, 2012 at 7:17 pm
Interesting post. Thanks.