According to Wikipedia Mobile Marketing is broadly defined as “the use of the mobile medium as a means of marketing communication” or “distribution of any kind of promotional or advertising messages to customer through wireless networks”.
Mobile marketing provides something no other form of advertising can – instant traffic. It offers the ability for small business owners to advertising and create instant business like no other type of advertising.
Mobile Marketing = Real-time Marketing = Real-time Customers
Customers receive a message or promotion instantly. 90% of text messages get opened, and most get responded to within five minutes.
How does this form of marketing work for the business owner?
First, using a SMS (Short Message Service) advertisement text messages are sent to prospective customers who have requested to receive them. The prospective customers are given a special keyword to text to a number (similar to a phone number).
Second, when the prospective customer replies, they are asked if they would like to subscribe to receive promotions, coupons, etc.
Third, when the business owner wants to send a promotion they can do so. For example: If you are a pizza restaurant and are having a slow Wednesday, you can instantly text your prospective customers that anyone who buys a large pizza before 6:00 pm gets three free toppings. Before you know it, you may find people lined up outside the door to buy a pizza.
Mobile marketing is the fastest growing marketing strategy these days to promote businesses and services. Dentists and Doctors can save time and money by texting their patients to remind them about their upcoming appointment. Conventions can text participants about last-minute meeting changes, or special deals from restaurants. A market can instantly text out their ‘blue light special’ for the day the possibilities are unlimited.
When comparing mobile marketing to other forms of advertising mobile marketing is inexpensive, real-time and personal. When a local consumer leaves the house they take with them three things – their purse or wallet, their car keys and their mobile phone. There is a solid connection between a business and a customer when sending a text message.
Mobile marketing is a growing new way to create customer loyalty, increase awareness and boost sales.
Are you ready to surf the mobile marketing wave to build your small business locally?
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