I was watching Dancing With The Stars yesterday and I noticed the interaction of tweets from fans at home. Viewers that may never use Twitter were reading tweets and enjoying comments that added to the experience of the program.
As a small business owner take note of the Edison Research in the chart above. These are reasons for you to consider engaging with your customers and local consumers using Twitter. Twitter can not be overlooked when it comes to improving your business visibility in the local market.
Today consumers expect to see your business’ Twitter link when finding your business online. So why not give it to them. Twitter is a tool to assist your business in building and maintaining relationships.
Think about ways you can use Twitter for your business. Below are a few suggestions listed in How To Use Twitter For Business published by Hubspot.
The most obvious business use of Twitter is to meet potential customers and leads the same way you would at networking event or trade show.
However, you can also use it to:
1) Develop and promote your brand
2) Interact with your customer base
3) Track what people are saying about your company and brand
4) Create buzz around upcoming events
5) Help individual employees act as liaisons to the public
6) Promote other content you’ve created, including webinars, blog posts or podcasts
7) Develop direct relationships with bloggers and journalists for potential PR placement
Using one or more of these suggestions will increase your local visibility which increases local business.
LAB Small Business Services online complimentary evaluation will reveal how past, current and future consumers view your business online.
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