In part one of this series “Marketing Local Business – The Path” we suggested what path you should choose for your small business to go to the next chapter of growth.
Today we will tackle identifying if your business is The Hunter or The Hunted in your marketing efforts. Let’s begin with The Hunter. According to Wikipedia “..is the practice of pursuing.” If your business is The Hunter your spending most of your marketing efforts (time and money) chasing down your prospects or leads using the traditional methods of building your bottom-line.
According to Brian Halligan, Hubspot, “… most small businesses still use outdated and inefficient marketing methods … – that people increasingly find intrusive.”
Chances are your business is following this method of marketing which we call Outbound Marketing or playing the role of The Hunter.
In today’s world if you’re The Hunter in your marketing efforts there is good news. It’s easier and more effective to evolve into the role of The Hunted.
The Hunted is what we call Inbound Marketing. It’s customers and prospects searching for your product or services. The traditional thought of becoming The Hunted can create an uncomfortable feeling, however, in this case The Hunted works diligently to be found. If you become The Hunted you place yourself where The Hunters can easily find your business using inbound marketing.
As an owner marketing using local internet search for your business the choice between the role of The Hunter or The Hunted will make all the difference in your bottom line.
Tomorrow in part three we will conclude with Marketing Local Business ~ The Difference.
LAB Small Business Services online complimentary evaluation will reveal how past, current and future consumers view your business online.
Related articles
- Marketing Local Business ~ The Path (lorriebrown.wordpress.com)
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