Small Business Internet Marketing

For today’s small business owners, Internet marketing has become a necessity.  Without using this method of promoting your products or services you are leaving money on the table and allowing many of your competitors to benefit from consumers located right in your own backyard.

In today’s market, if a consumer located in a 5-mile radius of your business cannot find your business or service when they search for it online then you are doing an injustice to your business and your local consumers. It makes no sense for small business owners to miss out servicing their local consumers because they have not listed or did not properly list their business online.

For example: If a local consumer types in veterinarian and the only listings that show are 7 to 10 miles away and there is a veterinarian within 2 miles of their home that is not listed.  The consumer will contact the veterinarian outside of their neighborhood to get service when there is a choice of a veterinarian right in their own backyard.

I remember as a child, there was a neighborhood store where everyone that lived within a few blocks shopped.  Not to mention it was the hot spot for candy.  Everyone knew about this neighborhood store.  There was also the neighborhood hardware store, doctor, dentist, etc. Today, as a small business owner, using the local search engines, you can build local visibility and credibility in your neighborhood.

Just like the neighborhood corner store, everyone in your local area should know your business and think of you when they are searching online for your product or service.

This is the definition of small business Internet marketing; building visibility and credibility online so local consumers can find and develop trust for your business.

Of course, there is a lot more to Internet marketing. There is a process and different ways to advertise your business on the Internet.  However, the foundation for small business Internet marketing is building a strong visible and credible presence, which begins with search engine listings so your local consumers can find your business.

Internet marketing for small business owners is just like traditional forms of marketing except you are advertising online where consumers are searching for products or services

Related articles

• What Is Local Internet Search? (lorriebrown.wordpress.com)
• The Big Shift For Local Search (lorriebrown.wordpress.com)

 

The Big Shift For Local Search

If you’re a local business owner that relies on business from the traditional forms of marketing then your bottom line is shrinking daily.

Take a look at the following statistics:

“70% of US household now use the Internet as an information source when shopping locally for products and services” (Kelsey Group)

31% of all business buyers turn to a Search Engine first when looking for a locally based product or service

Product Research and Comparison shopping happens online, but 67% of those purchases happen offline (Accenture)

90% of purchases are made within 50 miles of a person’s home (Kelsey)

Consider the following local search data: 43% of all searches on the Google network included a geographical identifier.

o 86% of those people followed up with a phone call
o 61% of those people ended up making a purchase offline

This is great news for small business owners and my job is to help you build your online presence using this information to build our business.

It’s time to get started…..

Get your FREE Consultation Today!