Tweets Are Reaching Far Beyond Twitter

I was watching Dancing With The Stars yesterday and I noticed the interaction of tweets from fans at home.  Viewers that may never use Twitter were reading tweets and enjoying comments that added to the experience of the program.

As a small business owner take note of the Edison Research in the chart above.  These are reasons for you to consider engaging with your customers and local consumers using Twitter. Twitter can not be overlooked when it comes to improving your business visibility in the local market.

Today consumers expect to see your business’ Twitter link when finding your business online.  So why not give it to them.  Twitter is a tool to assist your business in building and maintaining relationships.

Think about ways you can use Twitter for your business.  Below are a few suggestions listed in How To Use Twitter For Business published by Hubspot.

The most obvious business use of Twitter is to meet potential customers and leads the same way you would at networking event or trade show.

However, you can also use it to:

1) Develop and promote your brand

2) Interact with your customer base

3) Track what people are saying about your company and brand

4) Create buzz around upcoming events

5) Help individual employees act as liaisons to the public

6) Promote other content you’ve created, including webinars, blog posts or podcasts

7) Develop direct relationships with bloggers and journalists for potential PR placement

Using one or more of these suggestions will increase your local visibility which increases local business.

GET COMPLIMENTARY EVALUATION

LAB Small Business Services online complimentary evaluation will reveal how past, current and future consumers view your business online.

 

Social Media Success Guide

I came across this great social media success guide.   It gives a great overview of the many steps that goes into a social media campaign.

For local small business owners it lets you know that social media is a detailed process and why social media managers are so vital to the success of this type of internet marketing.

GET COMPLIMENTARY EVALUATION

LAB Small Business Services online complimentary evaluation will reveal how past, current and future consumers view your business online.

 

When To Engage With Your Customers Online

Check out the graph above from Argyle Social sharing the best time for a business to engage with their customers online.  This information is priceless if you are a local small business owner building your image online. And the winner is:  WEEKENDS!

As a small business owners offering a local service or product engaging customers online today is not an option any longer it’s a necessity.  If you are not communicating with your customers online someone else will and that’s not good for your business.

This is great news for you, the small business owner, because it gives you a place to begin and my job is to help you build your online presence using this priceless information.

It’s time to get started…..

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Related articles

• The value of social media to small businesses (marketing.yell.com)
• Small Business Marketing Strategy Online (lorriebrown.wordpress.com)

 

Social Media ~ Powerful Marketing Tool

I came across a post by One Lily on the “Current State of Social Media“.  Social Media is powerful marketing tool for small business owners.  As a business owner if you are not using this form of media to communicate with your local consumers, you can bet your competition is or will be in the near future.

The following infographic is all the proof you need to begin taking steps toward building your social media plan for your business.

These results mean that the opportunity in social media for your business is endless.  Don’t wait!  Schedule your FREE Consultation today.